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感谢信:销售的勋章

520那天,推了一篇动情的随笔:写信给我吧

上午,收到一个粉丝朋友的报喜。她说在一个订单后,客户特意写了一封邮件给她的老板,实名感谢她。

感谢信:销售的勋章

1

感谢信,Thanks Letter,是客户专门写给公司,对销售个人表示感谢的信件。

如果说军人的荣誉是伤疤,医生的骄傲是锦旗,那么销售的勋章则是感谢信。

它是对个人的最高认可,也是服务的最佳证言。

一个成功的销售职业生涯,如果没有收过客户的感谢信,是不完整的。

它比一个单赚多少钱更重要。因为它意味着细水长流,可持续,愉悦顺畅。

作为客户的褒扬来说,它也比公司与同事的鲜花与掌声有意义。因为信任是无价的,多少钱也买不到。

个人之见,感谢信是销售职业旅程中最为重要的礼物,也是一个销售是否成熟可以独当一面的见证。

2

在看到***(因***不想出现在视野中,所以隐去了名字)收到的这封长文感谢信时,还是颇为震撼的。

之所以这样说,是因为感谢信对我而言是一个熟悉又陌生的词。

陌生是因为我的销售生涯并没有收到过感谢信(邮件),熟悉是因为我收到过纸质的感谢卡。

我知道这意味着什么。

对客户来说,是真诚的,发自内心。
对销售本人,充满成就感与自豪感。
对公司来说,充满希望,无限可能。

一起看看这封感谢信吧,分享***的这份喜悦与荣耀。

Dear ***,

I hope you have been well.

First of all, I would like to thank you for rectifying the error that had occurred at the beginning with *** and I. I am very grateful that you were able to resolve it in an extremely prompt manner. I do appreciate your professionalism and understanding in this matter.

I normally do not write appraisal emails such as this. However, I do feel compelled to as *** has been absolutely superb to work with so far.

I have worked with many freight forwarders in my 10 years with *** (5 years as GM, then 5 years as Director of *** ). *** has definitely stood out to be the best one amongst them all. I am extremely impressed with her efficiency and her professionalism so far. She is very well mannered and is always so proactive with dealing with issues. It was her timely prompt reply to my initial email enquiry that got my attention to your business. I was looking for a new FF with efficiency, professionalism, and of course, a reasonable price. I am very happy I found ***.

As you know, I am looking for a long-term working relationship with a trustworthy FF who treats and respects my business as their own. *** has shown me that she is extremely helpful, pleasant, professional, intelligent, friendly and approachable. I am very happy with how fast and transparent the shipping process has been. Thank you for providing me with the guidance in applying for the COO with my Singapore head office . *** ~ I am very grateful for everything. You have been there every step of the way with this shipment... Until the moment I received the goods, you were in contact with me and kept me updated.

*** is an extremely valuable asset to your company.... She definitely deserves to be recognised and praised. You have earned yourself a very happy customer here. Thank you.👍🏼👍🏼

Thank you *** . I look forward to many many years of successful journey with you. Please pass on my best regards and warm wishes to ***.

Kind Regards

Michelle

3

我能想象…看到感谢信时的样子。

如果你是***,我相信你也一定激动万分,眼含热泪,无语凝噎。这种认可与褒扬的确是无法用语言表达的。

你是怎样的人,就会遇到怎样的客户。

当一个从未谋面的客户,对你这么长的表白与赞誉,你只能激励自己再接再厉,然后告知自己:你若不离不弃,我必生死相依。

所以,我建议…把这封感谢信裱起来,珍藏起来。工作不顺,情绪低落之时,拿出来看看。

哪天能收到10封表扬信,你基本每个月就是10W+的薪水了。

4-Bonus

…说气味相投,她都不知道她哪里做的好了。

当局者迷,旁观者清。怎样的服务是好的?客户的话最有发言权。

对大家而言,这个客户的感谢信内容就是提升服务水准一个最好的示范。

1. 效率与专业

I am extremely impressed with her efficiency and her professionalism so far.

2. 谦逊礼貌与积极主动

She is very well mannered and is always so proactive with dealing with issues.

3. 快速即时回复询价邮件

It was her timely prompt reply to my initial email enquiry that got my attention to your business.

4. 有专业能力,能提供帮助,沟通愉快,聪明,友善,总是能在第一时间找的到人,服务迅捷,运价透明。

*** has shown me that she is extremely helpful, pleasant, professional, intelligent, friendly and approachable. I am very happy with how fast and transparent the shipping process has been.

-End-

感谢信:销售的勋章所以,感谢信不是个专属名词,而是多个形容词的集合。

把这些形容词落实到日常工作中,你也终会有你的勋章。

祝福。

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